What Is Be Fearless Be Kind?

BE FEARLESS BE KIND is Hasbro’s new signature philanthropic initiative. It’s designed to inspire and empower kids to have the compassion, empathy and courage to stand up for others and be inclusive throughout their lives.  Our call to action is simple: BE FEARLESS BE KIND. We know it’s not always easy to be kind. It often takes courage to do the right thing. That’s why we use the words BE FEARLESS BE KIND.


The pledge was designed by the Hasbro Community Action Heroes, 10 children ages 7-17 from around the country with a passion to make the world a better place and spoken word artist Max Stossel. The pledge calls on youth to be fearless and kind, by standing up for others, being inclusive, and making a difference. Watch our pledge video to learn more.

Empathy Tools & Resources

Tools have been developed to help parents and kids with the ultimate goal of building a kinder generation. This includes a special series of mindfulness meditations designed to enhance empathy and kindness in addition to a detailed toolkit created especially for BE FEARLESS BE KIND to help you learn more about how to be kind, empathetic and inclusive.

Putting Empathy Into Action

How can you stand up for others? Check out the different ways you can take action here.


Learn more about the connection between mindfulness and exhibiting empathy, compassion and kindness in your life. Then you and your children can participate in a guided meditation.

Our Fearless Partners

We all need fearless friends. Meet our team of expert non-profit organizations who help power BE FEARLESS BE KIND.

Proudly Wear Your Own BE FEARLESS BE KIND T-Shirt

Hasbro is a proud supporter of the Hasbro Children's Fund's BE FEARLESS BE KIND initiative. Visit Hasbro Toy Shop to purchase a t-shirt, available in kids and adult sizes, and help Hasbro spread this important message.