What Is Be Fearless Be Kind?

BE FEARLESS BE KIND is Hasbro’s new signature philanthropic initiative. It’s designed to inspire and empower kids to have the compassion, empathy and courage to stand up for others and be inclusive throughout their lives. Our call to action is simple: BE FEARLESS BE KIND. We know it’s not always easy to be kind. It often takes courage to do the right thing. That’s why we use the words BE FEARLESS BE KIND.

Learn More
What is Be Fearless Be Kind

The BE FEARLESS BE KIND Pledge

The pledge was designed by the Hasbro Community Action Heroes, 10 children ages 7-17 from around the country with a passion to make the world a better place and spoken word artist Max Stossel. The pledge calls on youth to be fearless and kind, by standing up for others, being inclusive, and making a difference. Currently, you can take the BE FEARLESS BE KIND pledge as part of YSA's Kindness Rising campaign.

Learn More
The BE FEARLESS BE KIND Pledge

Empathy Tools & Resources

Tools have been developed to help parents and kids with the ultimate goal of building a kinder generation. This includes a special series of mindfulness meditations designed to enhance empathy and kindness in addition to a detailed toolkit created especially for BE FEARLESS BE KIND to help you learn more about how to be kind, empathetic and inclusive.

Learn More
Empathy Tools & Resources

Putting Empathy Into Action

How can you stand up for others? Check out the different ways you can take action here.

Learn More
Putting Empathy Into Action

Mindfulness

Learn more about the connection between mindfulness and exhibiting empathy, compassion and kindness in your life. Then you and your children can participate in a guided meditation.

Learn More
Mindfulness

Our Fearless Partners

We all need fearless friends. Meet our team of expert non-profit organizations who help power BE FEARLESS BE KIND.

Learn More
BE FEARLESS BE KIND partners
back to top

Please enter your birthday:

We’re sorry, but you are not eligible to access this site.

If you believe you received this message in error, please contact us for assistance.

OK