Putting Empathy Into Action

Here you will find different campaigns and programs to help parents and educators inspire kids to make a difference for others, share their story and celebrate those who are going above and beyond to BE FEARLESS BE KIND.  

A great resource to help youth put empathy into action is generationOn, the youth service division of Points of Light. Visit www.generationOn.org to access programs and project ideas to help youth take action in their community to make the world a better place.

Each year, generationOn and Hasbro partner to help young people spread joy in their communities during the holiday season. Hasbro will donate a toy or game to Toys for Tots for each kid or teen engaged in service through the month-long campaign, up to $1 million. In 2015, nearly 150,000 youth worldwide participated – now that’s a lot of joy!

The 2016 JoyMaker Challenge is in action now through December 23. Visit Joymaker.generationOn.org to help your kids become Joy Makers, get ideas for service projects and share your story. 

Joy Maker Challenge

Each year since 2010, Hasbro and generationOn have recognized a fearless group of young people between the ages of 5 and 18 for their extraordinary community service and volunteer activities. This award recognizes outstanding young volunteers who show that you are never too young to make a difference in your local or global community.  Hasbro Children's Fund and generationOn celebrate these Community Action Heroes for their efforts to better the lives of others.

Community Action Heroes

Kids make the rules! GenerationOn’s Rules of Kindness campaign, sponsored by Hasbro, challenged thousands of kids and teens to build empathy, be inclusive and show they care!

Visit generationOn.org/rulesofkindness to read stories of the action youth took as a result of this campaign and the “Rules of Kindness” created nationwide.

Rules of Kindness

Involve students in reducing bullying in schools and promoting peace.  The peace summit engages students in raising each other’s awareness of the hurt caused by bullying and exclusion and in sharing their ideas for creating peace at school.

No Bully Peace Summits

About Hasbro & generationOn

The Hasbro Children’s Fund, the philanthropic arm of Hasbro, Inc., is proud to be a founding partner of generationOn, the youth division of Points of Light. GenerationOn is dedicated to providing programs and resources that support the development of caring, compassionate and capable kids and teens, whether they engage in a simple act of kindness or a hands-on volunteer project. Points of Light -- the world’s largest organization dedicated to volunteer service – inspires, equips and mobilizes millions of people to take action that is changing the world. Together Hasbro and generationOn have helped to engage thousands of youth in acts of service and kindness through programs like the annual Joy Maker Challenge, the Hasbro Community Action Heroes,  the new Rules of Kindness initiative and the Martin Richard Bridge Builders Initiative.  To learn more about generationOn and gain access to its many resources please visit www.generationOn.org.